Web - The Michelin man

Discover the World of Michelin!
Given the fact that tires are not necessarily an easy product to feature in an interesting way, the website is worth a visit from an interactive marketing and design perspective.
The content is rich, and the layout encourages in-depth exploration.

And of course, the Bibendum is just the cutest thing ever (note the building shape).

http://www.michelinman.com/forward