Mini associates itself a lot to lifestyle, art, innovation and music.
A few weeks back, the Hammer & Coop idea (a sort of parody on Knight Rider meeting Starsky & Hutch) was taking over the web.
Today, check out Def Mini records (from Germany), a virtual (fake) record label launched by the agencies Interone Worldwide and .start.
The site features a series of "emerging" bands who simply sing to celebrate the new Mini; It's reliable, safe, & fun to drive.
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