Thursday, September 20, 2007

Mobile - H&M innovates

My digital life reported a couple of days back that H&M came up with a new strategy to boost their sales and create alternative shopping experiences.

H&M launched a new campaign in Europe using semacodes (the same concept as the QR codes). These are embedded in their print ads, as well as billboards, allowing shoppers to buy clothes using their cameraphones (the item is charged to the user's phone bill, but I'm wondering about the delivery logistics - there are no details about that).

Great initiative - an example that will probably be picked up by other brands soon.

More details here.

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