Sunday, September 9, 2007

Buzz - HP & Gitex

It's that time of the year again where the marketing war of IT companies is declared... Gitex!

What we know for sure is that HP goes all the way every year to surprise the visitors and take over the city in some way, shape or form.

After hitting us with the orange campaign a year back and branding all the speed radars (which created quite a buzz and controversy), they are going red in 2007 (and hanging 3D 6x4meters PSG Hands holding the HP logo in key spots).

I'm not sure about the rationale behind the stunt, but it looks cool :)

Ezz, we want pictures of the stand!
Boud, any insights on Cisco?? ;)

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