Monday, April 9, 2007

Random - Night tennis

Play tennis at night with Sony Ericsson!
It's not an advergame, or a website as such, but it's a funky party concept they've replicated in Miami after launching it last year in Spain.

It consists of a tennis court transformed into a night-club (or the other way around): fluo lines, and two tennis players who try to hit the ball in the dark while Paul Oakenfold plays the music! The balls, court, player’s shirts, skirts and shoes are fully UV reactive, and each game is highlighted by light shows.

Sports, clubbin & technology... A perfect combination to hit their hip target audience.

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