Discover the World of Michelin!
Given the fact that tires are not necessarily an easy product to feature in an interesting way, the website is worth a visit from an interactive marketing and design perspective.
The content is rich, and the layout encourages in-depth exploration.
And of course, the Bibendum is just the cutest thing ever (note the building shape).
Tuesday, March 27, 2007
Posted by Stephanie TS. at 2:53 PM
Monday, March 26, 2007
The song that kind of makes me smile and feel better even though I'm at home sneezing and coughing (Sara as well), and that today is Maha's last day at work.
* Ezz, you should try it, it helps psychologically when you're stuck in a random airport. Seriously.
Posted by Stephanie TS. at 11:36 AM
Sunday, March 25, 2007
Mini associates itself a lot to lifestyle, art, innovation and music.
A few weeks back, the Hammer & Coop idea (a sort of parody on Knight Rider meeting Starsky & Hutch) was taking over the web.
Today, check out Def Mini records (from Germany), a virtual (fake) record label launched by the agencies Interone Worldwide and .start.
The site features a series of "emerging" bands who simply sing to celebrate the new Mini; It's reliable, safe, & fun to drive.
Posted by Stephanie TS. at 10:10 PM
"Any time subscribers make a phone call, 10% of their charges will automatically go to Amnesty International, without costing them anything extra. And Amnesty Wireless members who want to do even more can find in each month's bill Citizen Action alerts, informing them of urgent human-rights issues that need their support."http://www.workingassetswireless.com/amnesty
Posted by Stephanie TS. at 11:24 AM
It's always interesting to see how global concepts/guidelines set by brands' headquarters are then adapted on local markets.
This site is developed for the Nokia L'amour collection, in Poland.
Luxury & art meet technology, with of course a twist of user generated content and a contest:
browse, submit and share emotions online.
Just for info, Nokia fans see a world full of love, as this is the most submitted emotion...
Posted by Stephanie TS. at 10:43 AM
The Wall Street Journal is online with a very nice campaign to drive subscriptions. Their concept, "Life is a journey", pictures the life of celebrities.
The tagline: "Every journey needs a Journal".
The site is simple and clean as you expect a WSJ campaign to be, but photography, illustration and typefaces are perfectly combined to support the storytelling.
Posted by Stephanie TS. at 10:36 AM
Friday, March 23, 2007
So, I decided to go all the way in playing the web 2.0 game. I have to experiment it fully, because I think it's the next big thing in the 1-2-1 world.
Most platforms are good, so it's just a matter of going through them one by one in order to reach a conclusion. It's time consuming. Ezzat (my husband) thinks I'm an anti-social geek but it's ok, I'm on a mission, and I'll invite him for dinner tonight on Second Life.
I will be posting news & thoughts on a little bit of everything - New media, web, mobile, experience planning, music, books and of course, my personal non-sense.
Posted by Stephanie TS. at 4:39 PM