Sunday, March 25, 2007

Web - The Wall Street journey




The Wall Street Journal is online with a very nice campaign to drive subscriptions. Their concept, "Life is a journey", pictures the life of celebrities.

The tagline: "Every journey needs a Journal".
The site is simple and clean as you expect a WSJ campaign to be, but photography, illustration and typefaces are perfectly combined to support the storytelling.

http://www.journey.wsj.com/

No comments: