The Wall Street Journal is online with a very nice campaign to drive subscriptions. Their concept, "Life is a journey", pictures the life of celebrities.
The tagline: "Every journey needs a Journal".
The site is simple and clean as you expect a WSJ campaign to be, but photography, illustration and typefaces are perfectly combined to support the storytelling.
Sunday, March 25, 2007
Posted by Stephanie TS. at 10:36 AM